Put simply, getting your pages to rank well on the search engines isn't just about A or B, it's about A, B, C and D all working together to get you the best results.
After working on many different websites, we have found that often the smallest changes can reap the biggest gain in results, most specifically in the areas of META information (title and description in particular). Our tool enables you to see all of this information on one page and will even rate how effective this information is. By seeing all of this data in one place you are also able to see if the META information is best suited to the page in which it relates to. As part of this web application, you will get scores for each page and an overall site score which, as well as taking into account each page score, also compares all pages checking for duplication that also has an effect on the overall score of your site.