Privacy Policy

Last updated: 15 January 2026

This Privacy Policy explains how DevSEO.co.uk (referred to as “DevSEO”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal data when you visit our website, use our tools, read our content, contact us, or subscribe to updates.

If you do not agree with this policy, please do not use the website.

1. Who we are (data controller)

DevSEO is the data controller for personal data collected through this website.

Controller name: DevSEO.co.uk
Contact email: Hello@devseo.co.uk
General contact: contact@devseo.co.uk

2. What personal data we collect

We collect different types of data depending on how you use the site.

2.1 Data you give to us

We may collect:

  • Name and email address when you contact us or subscribe
  • Any information you include in a message, enquiry, or form submission
  • Billing and invoicing details if you purchase services (usually handled by payment providers, see section 7)

2.2 Data we collect automatically

When you browse the site, we may collect:

  • IP address (often stored in shortened or hashed form depending on the tool)
  • Device and browser information (type, version, operating system)
  • Pages viewed, time on page, clicks, referring pages, and general usage analytics
  • Approximate location derived from IP (country or city level)
  • Cookie and similar tracking identifiers

2.3 Tool input data

If the website offers free tools (for example SEO checkers, generators, calculators, validators, formatters), we may collect:

  • The content you paste or upload into a tool
  • The tool settings you choose
  • The output generated

Important note: We recommend you do not paste sensitive personal data, passwords, secret keys, or confidential client data into any public web tool. If you do, you do so at your own risk.

3. How we use your personal data

We use your data to:

  • Provide and operate the website and its features
  • Respond to enquiries and provide support
  • Send newsletters or updates if you opt in
  • Improve content, tools, and user experience
  • Monitor performance, detect abuse, prevent fraud, and keep the site secure
  • Manage business relationships, proposals, and service delivery
  • Maintain records for legal, accounting, or tax requirements when applicable

4. Legal bases for processing (UK GDPR)

We rely on one or more of these legal bases:

  • Consent: for marketing emails, certain cookies, and optional tracking
  • Contract: to provide services you request or to take steps before entering a contract
  • Legitimate interests: to run, secure, and improve the website and understand usage (balanced against your rights)
  • Legal obligation: to comply with legal or regulatory requirements
  • Vital interests: rarely, only if needed to protect someone’s life

5. Cookies and similar technologies

We use cookies and similar technologies to:

  • Make the site work properly (essential cookies)
  • Remember preferences (functional cookies)
  • Measure traffic and performance (analytics cookies)
  • Support marketing or advertising if enabled (marketing cookies)

5.1 Managing cookies

You can manage cookies through:

  • Our cookie banner or preference centre (if enabled)
  • Your browser settings (block or delete cookies)

Blocking some cookies may affect how the site works.

5.2 Analytics

We may use analytics tools (such as Google Analytics or privacy friendly alternatives) to understand how people use the site. These tools may set cookies and collect usage data.

If you want to be strict, you can configure analytics to load only after consent.

6. Marketing communications

If you subscribe or opt in, we may send you emails about:

  • New posts, updates, guides, tools, or services
  • Product or service announcements

You can unsubscribe at any time using the link in any email or by contacting us at hello@devseo.co.uk.

We do not sell your email address.

7. Sharing your data with third parties

We may share data with trusted service providers who help run the website and business, such as:

  • Website hosting and infrastructure providers
  • Analytics and performance monitoring providers
  • Email newsletter platforms
  • Spam prevention and security services
  • Customer support tools
  • Payment processors (if you buy services)
  • Professional advisers (accountants, legal advisers) when needed

We only share what is necessary, and where required we use contracts to protect your data.

7.1 Payment processing

If we offer paid services, payments are typically processed by third party providers. We do not store full card details. The payment provider will process your payment information under their own privacy policy.

8. International transfers

Some of our service providers may process data outside the UK. When personal data is transferred internationally, we use appropriate safeguards such as:

  • UK adequacy regulations
  • UK International Data Transfer Agreement (IDTA) or UK Addendum to EU SCCs
  • Other lawful safeguards permitted by UK GDPR

9. Data retention

We keep personal data only as long as needed:

  • Contact enquiries: typically up to 12 to 24 months after last contact
  • Newsletter subscription data: until you unsubscribe
  • Security logs: typically 30 to 180 days (depending on provider settings)
  • Client or service records: as required for legal, accounting, or contract purposes (often 6 years in the UK)

Tool input content: we aim to minimise retention. If any tool logs are stored for debugging or abuse prevention, we keep them for a short period and then delete or anonymise them where possible.

10. Your rights (UK GDPR)

You have rights over your personal data, including:

  • The right to access your data
  • The right to correct inaccurate data
  • The right to delete your data (in certain circumstances)
  • The right to restrict processing (in certain circumstances)
  • The right to object to processing based on legitimate interests or direct marketing
  • The right to data portability (in certain circumstances)
  • The right to withdraw consent at any time (where processing is based on consent)

To exercise rights, contact hello@devseo.co.uk. We may need to verify your identity before responding.

11. Complaints

If you are in the UK and you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO). You can also contact us first so we can try to resolve it.

12. Security

We take reasonable technical and organisational measures to protect your data, such as:

  • HTTPS encryption
  • Access controls and least privilege
  • Security monitoring and abuse prevention
  • Regular updates and patching where possible

No website can guarantee 100 percent security. Please use the site responsibly and avoid submitting sensitive data through public forms.

13. Children’s privacy

DevSEO is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has provided us data, contact us and we will delete it.

14. Third party links and embedded content

Our content may link to other websites or include embedded content (for example YouTube videos, code embeds, social posts). Those third parties may collect data according to their own policies. We are not responsible for third party privacy practices.

15. Automated decision making

We do not use your personal data for automated decision making that produces legal or similarly significant effects. Basic automated security checks (for example spam filtering or bot detection) may occur.

16. Changes to this policy

We may update this policy from time to time. The latest version will always be posted on this page with the updated date at the top. If changes are significant, we may provide a more prominent notice.

17. Contact us

For privacy questions, requests, or complaints, contact us.